Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit MaineToTheMax.com (the “Site”).

Personal Information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

We may also ask you for additional information, such as your name, email address, and social media usernames, to provide you with services such as an email newsletter or as part of a promotional campaign. We may also offer you the opportunity to complete surveys or provide answers to written prompts. We refer to these kinds of information as “Provided Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking about Device Information and Provided Information.

How do we use your Personal Information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Provided Information to:

  • Communicate with you; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Any surveys or prompts to which we invite you to respond will have details about how we plan to use your responses. These terms may say, for example, that we may use the answers you provide in future posts on the Site and/or on our social media accounts.

Sharing your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above.

  • Stripe: We use Stripe as a payment processor for our online store. You can read more about how Stripe uses your Personal Information here: https://stripe.com/privacy.
  • Google: We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  • MailChimp: We use MailChimp to manage and deliver messages to those who have joined our email list. We may collect your name, email address, and some additional information about your preferences to deliver email to you. Please see MailChimp’s privacy information here: https://mailchimp.com/legal/privacy/.

Behavioral advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page.

Third party vendors, including Google, use your Personal Information to serve ads based on your prior and current visits to the Site and/or other websites. You may opt out of personalized advertising by visiting Ad Settings at Google here: https://www.google.com/settings/ads. Google may also serve third-party vendor or ad network advertisements on the Site. You may visit their sites to opt-out of the personalized use of cookies, if available, here: https://support.google.com/dfp_premium/answer/94149.

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at https://optout.aboutads.info.

Affiliate marketing and display advertising

As an Amazon Associate, we earn when qualifying purchases are made from links in some posts. See Amazon’s privacy policy here: https://www.amazon.com/gp/help/customer/display.html?nodeId=201909010

We include affiliate links in some posts using the Commission Junction network, and we may receive a commission on clicks or purchases made from these links. In addition, we may offer advertising placements to advertisers in their network, and these advertisers may collect information about you. Please read Commission Junction’s privacy policy here: https://www.conversantmedia.com/legal/privacy.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes to this policy

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact us

MaineToTheMax.com is a service of One Ten Digital, LLC.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@oneten.digital or by mail using the details provided below:

PO Box 1863
Bangor, ME 04402
United States